OfferMaxima




About Us

 

Mario Fantoni, President

Mario is the creator of OfferMaxima's multivariate
testing methodology for advertising and marketing optimization.

Mario's work has been featured in Forbes, INC. magazine, Advertising Age, and other major
publications.

Formerly he was Consulting Director for Oracle
Corporation, Consulting Director for A.T. Kearney,
Consulting Manager for Andersen Consulting
(now Accenture) and Design Engineer for DuPont.

He holds a B.S. in Mechanical Engineering from the
Polytechnic School, University of São Paulo, Brazil,
and an MBA from the Wharton School, University
of Pennsylvania.

Mari Kodama, Director of Professional Services

Mari is a senior consultant in the multivariate testing
methodology for advertising and marketing
optimization.

Formerly she was Film Rights’ Acquisition Manager
for PlayArte S. A., one of the top film distribution
companies in Brazil, Marketing Manager for
C. Skermans & Sons (London, UK), and Production
Engineer for Nokia Tyres, Ltd. (Nokia, Finland).

Mrs. Kodama holds a Bachelor’s degree in Industrial
Engineering from the Polytechnic School of the
University of São Paulo, Brazil, and a Master’s degree
in Industrial Engineering from the University of Oulu,
Finland.

 

 

 




Mari Kodama

 

 


Listen to the Podcast
People Are Talking About

Lars Johansson from WebAnalysts.info interviews Mario Fantoni, OfferMaxima's founder and one of the world's foremost experts on multivariate testing for marketing optimization. This podcast was voted one of the top 5 podcasts of 2007 in the area of Web Analytics and Optimization.

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Dell Case Study

Increasing online sales 710% with Multivariable Testing.

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Contact Us for More Info

Whether you are looking to optimize
your landing page, email or direct mail campaigns, and online or print ads,
we have the solution for you.

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