In The Media

Read what the media are saying about OfferMaxima's multivariate testing
optimization system.





Dr. K I Presume?
(Advertising Age, October 27, 2003)

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Reengineer That Ad
Marketing Science
(Forbes Magazine, May 23, 2005)

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Better Methods
Suppose you could really figure out why advertising works
(Inc. Magazine, September 1, 2003)

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Analyzing Your Advertising
(MarketingProfs, April 2004)

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Predictive Modeling for Advertising Campaigns
The New Metrics Frontier
(MarketingSherpa, January 6, 2004)

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Probing the Limits
Quality Techniques in Advertising
(Quality Magazine, February 1, 2004)

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An Advertising Slot Machine?
(SVM Mac, France, December 2006)

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The Tonight Show with Jay Leno
(NBC, October 27, 2004)

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